Just this last week, we stained some wood on an interior mantel and the amazing effects of "Gel Stain" were displayed.
If your looking for that rubbed wood finish this is the answer. Gel stains are heavy-bodied stains and generally sit on the surface with little to no penetration into the wood. One main advantage is that they are less affected by the condition of the wood. We like the use on existing pine, aspen, or fir which has previously been stained.
Kwal Paint carries Old Masters Gel stain...you should give it a try